{"id":74,"date":"2019-06-26T19:26:00","date_gmt":"2019-06-26T19:26:00","guid":{"rendered":"http:\/\/welcometosimpleton.com\/?page_id=74"},"modified":"2019-06-27T20:01:02","modified_gmt":"2019-06-27T20:01:02","slug":"about-us","status":"publish","type":"page","link":"https:\/\/welcometosimpleton.com\/?page_id=74","title":{"rendered":"About Us"},"content":{"rendered":"[vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-8 vc_col-md-10″][vc_row_inner thb_max_width=”” thb_column_padding=”true”][vc_column_inner offset=”vc_hidden-xs”][vc_empty_space height=”100px”][vc_raw_html]JTVCYm9keW1vdmluJTIwYW5pbV9pZCUzRCUyMjEwMiUyMiUyMHdpZHRoJTNEJTIyNjUlMjUlMjIlMjBhbGlnbiUzRCUyMnJpZ2h0JTIyJTVE[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner thb_max_width=”” thb_column_padding=”true”][vc_column_inner offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_empty_space height=”100px”][vc_raw_html]JTVCYm9keW1vdmluJTIwYW5pbV9pZCUzRCUyMjEwMiUyMiUyMGFsaWduJTNEJTIycmlnaHQlMjIlNUQ=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner thb_max_width=”” thb_column_padding=”true” content_placement=”middle”][vc_column_inner][vc_separator color=”custom” border_width=”3″ accent_color=”#90278e”][vc_column_text css=”.vc_custom_1561665590057{padding-right: 2em !important;padding-left: 2em !important;}”]Simpleton is a simplification company. We take your message and distill it down to the bare essentials to make it easier for anyone to understand. So the name comes from a world in which everything is easily understood.<\/p>\n

But also, you have to assume everyone you’re going to present to is a simpleton. And those people are going to re-present your work. So if someone who has 10% your knowledge is going to take your place when telling their boss about it, it had better be really easily understood.[\/vc_column_text][vc_separator color=”custom” border_width=”3″ accent_color=”#90278e”][vc_empty_space height=”80px”][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”82″ style=”vc_box_rounded”][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]\n

Hi, I’m David.<\/h1>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]I started Simpleton after spending 20 years making my way from Art Director to Creative Director in the advertising industry. I’ve made TV commercials for Corona, websites for Panera, rebranded the University of Oregon, and am fairly certain I helped redefine the entire graphic design language for Coca-Cola though I can’t prove it. (But it’s a heck of a story.)[\/vc_column_text][vc_column_text]\n

Being a successful creative requires two very different skills:
\nComing up with ideas…and selling them.<\/h2>\n[\/vc_column_text][vc_column_text]All the work I’ve made began as a presentation of literally nothing. Selling ideas in advertising requires taking pretend work and sharing it in a way that feels real and exciting before it’s been made. To understand an audience and how best to vary communications with them – pitching the CMO is very different from day-to-day contacts.<\/p>\n

So I began Simpleton to bring those skills to my clients. To combine the ability to convey information succinctly and beautifully in advertising with years of presentation-making and coaching. All information has a story, from year end reports and financial information to pitching a new product, and Simpleton wants to help you tell it better.[\/vc_column_text][vc_column_text]\n

Also PowerPoint is awful and people hate it. But I don’t.<\/h2>\n[\/vc_column_text][vc_column_text]Almost forgot to mention that part. Powerpoint is a wholly unintuitive, ugly thing that makes elegant design hard. So I embraced it, learned to do it better, and now\u00a0 make better presentations with slick animation and interactivity.\u00a0 Cool?<\/p>\n

Cool. Cool. Cool.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-8 vc_col-md-10″][vc_row_inner thb_max_width=”” thb_column_padding=”true”][vc_column_inner offset=”vc_hidden-xs”][vc_empty_space height=”100px”][vc_raw_html]JTVCYm9keW1vdmluJTIwYW5pbV9pZCUzRCUyMjEwMiUyMiUyMHdpZHRoJTNEJTIyNjUlMjUlMjIlMjBhbGlnbiUzRCUyMnJpZ2h0JTIyJTVE[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner thb_max_width=”” thb_column_padding=”true”][vc_column_inner offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_empty_space height=”100px”][vc_raw_html]JTVCYm9keW1vdmluJTIwYW5pbV9pZCUzRCUyMjEwMiUyMiUyMGFsaWduJTNEJTIycmlnaHQlMjIlNUQ=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner thb_max_width=”” thb_column_padding=”true” content_placement=”middle”][vc_column_inner][vc_separator color=”custom” border_width=”3″ accent_color=”#90278e”][vc_column_text css=”.vc_custom_1561665590057{padding-right: 2em !important;padding-left: 2em !important;}”]Simpleton is a simplification company. We take your message and distill it down to the bare essentials to make it easier for anyone to understand. So the name comes from a…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"_links":{"self":[{"href":"https:\/\/welcometosimpleton.com\/index.php?rest_route=\/wp\/v2\/pages\/74"}],"collection":[{"href":"https:\/\/welcometosimpleton.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/welcometosimpleton.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/welcometosimpleton.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/welcometosimpleton.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74"}],"version-history":[{"count":17,"href":"https:\/\/welcometosimpleton.com\/index.php?rest_route=\/wp\/v2\/pages\/74\/revisions"}],"predecessor-version":[{"id":110,"href":"https:\/\/welcometosimpleton.com\/index.php?rest_route=\/wp\/v2\/pages\/74\/revisions\/110"}],"wp:attachment":[{"href":"https:\/\/welcometosimpleton.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}